Finished architectural renderings usually look static and generally lack highlights. They want to be photographic quality but they cannot compete with photographs. Renderers try to show everything. A good photographer will select a composition that tells a story. Renderers should use the rendering quality to tell and enhance a ‘story’.

CAD renderers usually become bogged-down with the nature of the software – 3D Studio as well as SketchUp. They need to understand how best to use the software to create an “emotion”. A finished product that stimulates a “feeling” when exhibited to others. Of course this is not an easy task.

Iconic artistic paintings capture sensitivities because there are hidden ‘mysteries’ within the composition that stimulates viewers to question deeper goals. “Nude Descending a Stairway” by Marcel Duchamp evokes many queries that stimulate emotions. For example: Is she rushing down the stair? Is there an exhibitionist motive?  Is she trying…